When it comes to marketing, anonymity is the last thing you want. Marketing is all about making your voice heard, and getting the attention of your target market. With more businesses competing for customers than ever before, chances are you will need to be different to stand out – and if you want make a real impact, you will need to be not just different, but very different. Sound complicated? It doesn’t have to be. With so many businesses going to great lengths to present the perfect glossy image, one way to be different is to simply be honest and genuine.
Every business has limitations, and the mainstream belief is that you should try to hide these from your target customers, which often leads to a lot of generic marketing materials and corporate waffle. Why not try turning your limitations into positives by using them to express your individuality? You may not be the biggest out there, but what do you do really well? Customers are becoming increasingly savvy when it comes to overly positive or insincere marketing messages. By being honest, your business can get their attention and stand out among the generic messages being broadcast by your competitors.
As well as helping you stand out from the crowd, this approach can be refreshing and a good way to build trust with your target customers. People often assume if you are honest about your own limitations, then you will be honest and act with integrity in your dealings with your customers. It also shows that you have confidence in your business and don’t feel that you need to pretend to be like anybody else in order to compete.
Being honest can benefit your business in more ways than one. Brutal honesty is a rare commodity in today’s business world, and one that is often valued by customers.
Showing that you are genuine and don’t feel the need to hide behind generic corporate platitudes can help you build trust with your customers, and in many ways it can also be highly engaging. How honest is your business?
Next Marketing Agency, Melbourne 