Monthly Archives: September 2013

Your Competitors are Making Friends on Facebook. Are You?

Creating a Facebook page for your business is not as daunting as it sounds.  Social media is a powerful marketing tool and the rewards can be surprising if you do it right. Using social media as a marketing tactic doesn’t … Continue reading

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The Dangers of Bad Blog Design

So far I’ve focused mostly on blog content but it’s really important not to underestimate the importance of design when you are setting up your blog. Even with the best written content in the world, if your blog looks amateurish … Continue reading

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Small Business Marketing and How to Position your Brand

When you are marketing your business to consumers, your positioning is one of the first things you need to get right. Once you are aware what place you want your business to have within your industry as a whole, you … Continue reading

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Social Media: Think Before You Pin

Image sharing social media site Pinterest is rapidly growing in popularity, both with individuals and businesses who are eager to take advantage of its many marketing applications. Are you an avid Pinterest user? You might want to stop and consider … Continue reading

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Keep it Consistent But Not Boring!

When it comes to blogging, consistency comes in more forms than one. After a few months, your blog should be shaping up nicely – it’s aligned with your business website, you’re posting useful content regularly and you’re hopefully starting to … Continue reading

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Marketing Consultant Tips for Promoting your Business Online

As any marketing consultant will tell you, if you want to succeed in business you need to promote yourself online. These days, it is not enough just to have a website, many businesses also choose to have a Twitter account, … Continue reading

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How to Write Effective Titles

The title is the most important part of your blog. Many people make the mistake of focusing on the content of their posts and just throwing in whatever title seems ok, as an afterthought. This is not a good idea! … Continue reading

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Email Tips – How to Avoid Email Anxiety

As a heavy user of email, I always smile when I read articles about email anxiety. I can’t say that I have ever experienced email anxiety myself, but I do appreciate that emails can get “out of control” if not … Continue reading

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How Good Relationships can Turn Customers into Marketing Services

When it comes to marketing your business, you might not think that customer relations has any role to play. In actual fact though, good customer relationships mean satisfied customers, who then act as marketing services, and help promote your business … Continue reading

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Digital Marketing: The Importance of Trust When Marketing your eCommerce Site

Do you have an e-commerce site? Selling products online is a common way for many businesses to make money, and it has the added advantages of having lower overheads and more flexibility than a traditional retail business. Although building trust … Continue reading

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