Monthly Archives: July 2014

Direct Marketing- Some Practical Tips

Posted on July 4, 2014 by Jo Macdermott | Next Marketing

WITH ALL THE HYPE AND COMMENTARY AROUND SOCIAL MEDIA, MARKETING TACTICS SUCH AS DIRECT MARKETING MAIL CAMPAIGNS ARE SIMPLY BEING FORGOTTEN. PERHAPS BUSINESS OWNERS ARE TOO BUSY CHASING FACEBOOK FANS OR LINKEDIN CONNECTIONS TO THINK ABOUT SOMETHING A LITTLE ‘OLD … Continue reading →

Posted in content marketing, design studio, Digital Marketing, direct marketing, Email Marketing, graphic design Melbourne, Marketing Agency, marketing agency Melbourne, Marketing Consultant, Marketing Plan, marketing services, Marketing Strategy, small business marketing, small business marketing consultant | Leave a comment

Blogging To Boost Your Business

Posted on July 4, 2014 by Jo Macdermott | Next Marketing

As blogging has become increasingly popular, you may have decided that because everyone else is doing it, you should too. Around the world, companies and individuals are writing blogs as a way to discuss topics of interest. Some do this … Continue reading →

Posted in content marketing, design studio, Digital Marketing, direct marketing, Email Marketing, graphic design Melbourne, Marketing Agency, marketing agency Melbourne, Marketing Consultant, Marketing Plan, marketing services, Marketing Strategy, small business marketing, small business marketing consultant, Social Media, Social Media Marketing, Uncategorized | Leave a comment

SMEs AND CLIENT CHRISTMAS GIFTS – SHOULD WE OR SHOULDN’T WE?

Posted on July 4, 2014 by Jo Macdermott | Next Marketing

As a small business owner, I understand the difficulty in determining whether to give clients gifts at this time of year. In my previous life as a corporate marketing manager I received many gifts, some of which were good while … Continue reading →

Posted in content marketing, design studio, Digital Marketing, direct marketing, Email Marketing, Marketing Agency, marketing agency Melbourne | Leave a comment

One Size Does Not Fit All

Posted on July 4, 2014 by Jo Macdermott | Next Marketing

One of the great things about travelling overseas is that it makes you look at things from a new perspective. I have just returned from a trip to Japan and was fascinated by the number of international brands operating there … Continue reading →

Posted in content marketing, Digital Marketing, Marketing Agency, Marketing Consultant, small business marketing, small business marketing consultant | Leave a comment

Fiscal savings plans

Posted on July 4, 2014 by Jo Macdermott | Next Marketing

I recently spoke at an event covering the topic of using time more effectively in business. The audience was a group of small business owners who are often stretched for time and have to manage multiple projects and tasks in … Continue reading →

Posted in content marketing, design studio, Digital Marketing, direct marketing, Email Marketing, graphic design Melbourne, Marketing Agency, marketing agency Melbourne, Marketing Consultant, Marketing Plan | Leave a comment

Make it a good news story

Posted on July 3, 2014 by Jo Macdermott | Next Marketing

As a small business owner/operator, business is often personal. So what happens when your business, or we as the business owner, stuff up? Because it is personal, do we take it as a reflection on our own character? Do we … Continue reading →

Posted in Marketing Strategy, small business marketing, Uncategorized | Tagged , , , | Leave a comment