Category Archives: small business marketing

Small Business Marketing: When Should You Seek Help

Small Business Marketing takes time and effort and if you are trying to take care of the day-to-day aspects of running a business, you may find that marketing isn’t exactly at the top of your list of priorities. Marketing is … Continue reading

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Business Tips: How to Receive Criticism and Feedback Positively

Listening to feedback is essential for anyone who is hoping to grow or market a business and it is not something you should do passively. If you want to really keep in tune with your customers’ needs and evolve your … Continue reading

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Small Business Marketing: Marketing Thoughts for SME’s

If you are a business owner – here are some thoughts that should be top of mind when thinking about your marketing strategy for 2014. 1) Highly engaged communities are the future of marketing. Online, offline and in every kind … Continue reading

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Business Management: How Confident Are You Really?

Confidence is a highly valued and often misunderstood quality in our society. We are taught to believe that confident people are more successful and happier than their more timid counterparts. When it comes to marketing any business, confidence is a … Continue reading

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Social Media Marketing: Social Media Scheduling – which tool is right for you?

At Next Marketing, we are a big fan of Hootsuite, a social media-scheduling tool that has definitely made our lives much easier! However, we recently came across some alternatives Hootsuite and decided to check them out and share our insights … Continue reading

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Marketing Strategy: How to Develop your Audience and Grow your Business

When it comes to successful marketing, knowing your audience is everything. The increasing reliance on the internet has led to audiences becoming more fragmented and dispersed and as a result of that, marketing has had to become more narrowly targeted … Continue reading

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Business Management: Relevance – The Key to Avoiding Obsolescence

When it comes to business survival and growth, remaining on top of current trends is essential. In order to appeal to customers and win their business, your products or services need to be seen to be relevant in an ever … Continue reading

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Marketing Consultant: Interview with Australia Small Business

Here is a recent interview on Australia Small Business Blog. Over the past ten years, the digital world has transformed the way in which businesses go about marketing their products and services. And Jo Macdermott has been at the forefront … Continue reading

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Digital Marketing: Why Transparency is Crucial in Blogging and Marketing

Once upon a time blogging was a cutting edge way for independent writers to air their opinions and personal views on whatever their area of expertise was without a commercial agenda. In recent years, PR companies and big business have … Continue reading

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Networking On A Shoestring

CURRENT ECONOMIC BELT-TIGHTENING DOESN’T MEAN YOU CAN’T BRING IN NEW BUSINESS THROUGH THE ART OF NETWORKING BY JO MACDERMOTT. One of the challenges of starting a new business or operating a small business is the ‘on a shoestring’ budget dilemma. … Continue reading

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