Monthly Archives: March 2014

Are you looking for a way to promote your business online and increase traffic to your site through referrals and customer recommendations? You may like to follow the example of a growing number of businesses and consider using Pinterest as … Continue reading →

Content marketing is not a new concept. The idea of using written communication to increase awareness and generate leads for businesses has been around for decades, if not longer. Recently, with the explosion of the internet and in particular social … Continue reading →

If you want to compete in the business world, innovation is right at the top of the must-do list, but creative thinking does not come naturally to everyone. In many ways, innovation can seem contradictory to more formal traditional corporate … Continue reading →

The recent Australian Bureau of Statistics census is a good place to learn more about your market. Here are 10 facts and figures that might help you with your B2C marketing approach: The median age of the Australian population is 37 There … Continue reading →

As a small business, search engine marketing should be high on your priority list. Search engines are a major source of new business for many enterprises and can be a relatively inexpensive small business marketing resource if used effectively. You … Continue reading →

One of the first things anyone hears when they are starting up a business, or just generally stuck in a rut, is that they need to set goals. Goals are generally considered to be a motivating force, a means to … Continue reading →

Isolating the impact of public relations activities as part of your overall marketing plan can be challenging, particularly if you have integrated your PR strategy into your marketing strategy as a whole. At the beginning of your campaign, set measurable … Continue reading →

Measuring the success of any marketing campaign can be challenging for many businesses, especially if they weren’t put into market with measurement in mind or records taken to make an accurate measurement assessment possible. Perhaps you achieved your goals but … Continue reading →

Trends in office design and layouts are dramatically changing and forcing architects and employers to reconsider use of space. The conventional office environment is evolving to accommodate for new techniques to motivate employee productivity. This has initiated an increasing importance … Continue reading →

A few years ago, traditional news outlets and business marketing materials couldn’t have been further apart. The recent explosion of online publishing and content marketing has caused this gap to narrow and in many cases, has even blurred the boundaries … Continue reading →