Category Archives: Marketing Strategy

Business Planning & Strategy: How to Use a Checklist to Prepare for Your Next Event

Arranging a conference, launch party or event can be a great way to increase your exposure and improve your business network. Events bring people together from different industries and organisations and give them a chance to learn more about a … Continue reading

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Social Media Marketing: How to Make Your LinkedIn Updates More Effective

Do you use LinkedIn for marketing? Many businesses are aware of the benefits of social media marketing and LinkedIn is one of the most popular platforms around, particularly for B2B marketers and businesses. LinkedIn gives you instant access to professionals … Continue reading

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Marketing Strategy: Why Marketers Need to Understand Business

Are you looking to improve your marketing? Whether you want to brush up on your own skills or plan to engage a marketing firm to help you, it’s important to understand the link between marketing and business. Marketing can’t work … Continue reading

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Marketing Strategy: Four Rules Every Business Should Break

When it comes to your marketing strategy, there are plenty of rules, as any marketer will tell you. Although most marketing rules are there for a reason, there are times when it can be beneficial to bend them a little … Continue reading

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Business Tips: How to Receive Criticism and Feedback Positively

Listening to feedback is essential for anyone who is hoping to grow or market a business and it is not something you should do passively. If you want to really keep in tune with your customers’ needs and evolve your … Continue reading

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Small Business Marketing: Marketing Thoughts for SME’s

If you are a business owner – here are some thoughts that should be top of mind when thinking about your marketing strategy for 2014. 1) Highly engaged communities are the future of marketing. Online, offline and in every kind … Continue reading

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Business Management: How Confident Are You Really?

Confidence is a highly valued and often misunderstood quality in our society. We are taught to believe that confident people are more successful and happier than their more timid counterparts. When it comes to marketing any business, confidence is a … Continue reading

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Social Media Marketing: Social Media Scheduling – which tool is right for you?

At Next Marketing, we are a big fan of Hootsuite, a social media-scheduling tool that has definitely made our lives much easier! However, we recently came across some alternatives Hootsuite and decided to check them out and share our insights … Continue reading

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Marketing Strategy: How to Develop your Audience and Grow your Business

When it comes to successful marketing, knowing your audience is everything. The increasing reliance on the internet has led to audiences becoming more fragmented and dispersed and as a result of that, marketing has had to become more narrowly targeted … Continue reading

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Business Management: Relevance – The Key to Avoiding Obsolescence

When it comes to business survival and growth, remaining on top of current trends is essential. In order to appeal to customers and win their business, your products or services need to be seen to be relevant in an ever … Continue reading

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